Wow! I can't believe no one has reviewed this butter yet. First of all, Magic City is my favorite butter of however many, many, many I have tried. Second, South Beach is the favorite scent of both my wife and I, with Biscayne Bay being our second. I know the promo says there is no hold butter (wax?), but I find the Shea and Mango butter ingredients to do a fine job when it comes to hold, leaving a very natural looking and soft feeling beard. The butter is very competitively priced, especially when you take into consideration it’s larger than usual 3.4 oz container. My beard, wife and I highly recommend Magic City beard butters!